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January 5, 2007
Physicians Plus Launches Online Personal Health Manager So
Innovative It’s Like Insurance For Your New Years Resolutions
First-to-Market Program, GO-TO Healthy Choices, Sets New Standard in South-Central Wisconsin
Everyone makes New Years Resolutions, but many break them far too quickly. Research shows that most break resolutions within the first couple weeks of the New Year. To help, especially with the “I want to improve my health” resolutions, Physicians Plus has launched an innovative, first in market, online personal health program that will revolutionize the way people in south-central Wisconsin manage their health. After extensive planning, development, research and testing Physicians Plus launched GO-TO Healthy Choices on Friday, January 5, 2007. The program reinforces the Physicians Plus mission to provide the best and most innovative tools to help its over 100,000 members get and stay healthy for the long-term.
“GO-TO Healthy Choices is the first online personal health manager of this breadth and caliber in the Madison market,” says Director of Health Improvement, Marcia Hladilek. “This program gives our members a vast and comprehensive set of lifestyle and chronic illness management tools, empowering them to take action to improve and maintain their health.”
The power of GO-TO Healthy Choices is fueled by a thorough Health Risk Assessment (HRA), a survey that members are prompted to take when they first log in to the program. The survey generates a comprehensive report that will not just evaluate a member’s health; it gives the member the tools, resources and guidance to improve their health based on their personal history and goals. Members who complete the HRA earn $25 from the popular Good Health Bonus program.
The member is then directed to interactive lifestyle management tools that address their specific health risks. Programs include weight and stress management, healthy eating, smoking cessation and chronic condition management for back pain, asthma and diabetes among others. Members who complete two follow-up programs within a year of completing the HRA earn an additional $75.
The tools and resources of GO-TO Healthy Choices are private, secure and customizable to ensure users have what they need to get and stay healthy. Depending on the user’s health objectives, arrangements can be made to get regular emails, have daily interaction and take regular assessments to gauge your progress. GO-TO Healthy Choices is available to members by logging into GO-TO through the Physicians Plus website: www.HealthyChoicesBigRewards.com.
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