Our mission: In partnership with our local, community-based provider owners, to advance a tradition of delivering excellent products, services and quality care to those who depend upon us.

Our values: Physicians Plus was born when a handful of Dane County doctors imagined a business driven by the providers who actually deliver care — not by insurance executives or publicly traded stock. Member satisfaction is the centerpiece of this business model, and our core values — people, ethics, stewardship, quality and community — ensure that we’ll always care about our members as much as the doctors who created this plan.

People We recruit and retain talented employees with a caring attitude who reflect our corporate values, tell the truth and keep our promises.

Ethics We believe honest behavior should drive our public and private actions. It’s doing the right thing when no one is looking.

Stewardship There is always room for improvement, so we analyze what we do and make it better. Constantly.

Quality We work diligently to provide tools and support systems to our providers so they can serve you better.

Community Physicians Plus is committed to taking on the health and wellness issues that are important in south central Wisconsin. We want to make it a better place to live for everyone.