Held at fun Madison-area locales, the GO! Get Out events are based on active participation that gets kids moving. We give away cool prizes at each one, and kids are automatically entered to win by showing up and taking part.

Health Care Insurance that Fights Obesity
Physicians Plus is a locally-owned health plan, and it's in our DNA to help our friends and neighbors. Encouraging local kids to lead active lifestyles is one of the most important ways we can fight childhood obesity, and we're proud to lead this effort.

Why Get Out?

• The prevalence of children who are overweight or obese has more than tripled in the last 20 years, with now approximately 30% of children overweight and 15% obese.
• Overweight children with at least one overweight or obese parent are reported to have a 79% likelihood of weight problems persisting into adulthood.
• More than 30 medical conditions are associated with obesity, having a health care cost in the U.S. estimated to be $102.2 billion.